HYGH - Digital Out of Home Advertising

FlexMade partnered with HYGH to develop a cutting-edge platform that revolutionizes the Digital Out-of-Home (DOOH) advertising landscape. This innovative solution connects screen owners with advertisers, democratizing access to DOOH advertising and fostering a vibrant marketplace.

Location: Germany

Industry: Marketing & Advertising

Website: hygh.tech

Cooperation period: 7 years

Team-size: 3 engineers

Services: Staff Augmentation | Web Development

About client

HYGH is a dynamic startup disrupting the traditional outdoor advertising industry. Their mission is to make DOOH advertising accessible to everyone, regardless of budget or expertise. HYGH's platform empowers businesses of all sizes to launch impactful advertising campaigns on a diverse range of screens, from tablets in local stores to prominent billboards in major cities.

About project

The HYGH Advertisement Platform is a sophisticated web application that facilitates seamless connections between screen owners and advertisers. It provides a user-friendly interface for managing ad campaigns, tracking performance, and optimizing results. The platform's innovative approach eliminates the barriers to entry in the DOOH market, fostering a more inclusive and dynamic advertising ecosystem.

Objectives & Challenges

HYGH sought to create a robust and scalable platform that could handle a rapidly growing user base and a high volume of transactions. The platform needed to be intuitive and user-friendly for both screen owners and advertisers, with features that streamline the entire advertising process. Security and reliability were also paramount, ensuring the protection of sensitive user data and the smooth operation of the platform. FlexMade was tasked with developing a solution that met these stringent requirements while adhering to a tight deadline.

Approach & Methodology

FlexMade adopted an agile development methodology, prioritizing close collaboration with HYGH and iterative development cycles. This approach allowed for flexibility and responsiveness to evolving needs and ensured that the final product aligned perfectly with HYGH's vision. Our team of experienced developers leveraged their expertise in web development, cloud computing, and data security to build a high-performance and secure platform.

User Management

Ermöglicht die Benutzerregistrierung, die Profilverwaltung und die sichere Authentifizierung für sowohl Bildschirmbesitzer als auch Werbetreibende.

Screen Management

Allows screen owners to register their screens, specify availability, and set pricing.

Campaign Management

Provides advertisers with tools to create and manage advertising campaigns, including scheduling, targeting, and budgeting.

Booking System

Facilitates the booking of ad slots on available screens, managing reservations and payments.

Reporting & Analytics

Provides comprehensive reporting and analytics on campaign performance, including impressions, reach, and engagement.

Job done

The solution

FlexMade delivered a comprehensive web software solution that met all of HYGH's requirements. The platform's intuitive interface, robust functionality, and scalable architecture empowered HYGH to effectively connect screen owners and advertisers, facilitating a thriving DOOH advertising marketplace.

The result

The HYGH Advertisement Platform has experienced rapid growth and success, attracting a large user base and facilitating numerous advertising campaigns. The platform has significantly democratized access to DOOH advertising, enabling businesses of all sizes to leverage this powerful marketing channel. HYGH has received widespread recognition for its innovative approach, including prestigious industry awards.

The technologies

Golang
TypeScript
React
AWS
JavaScript

Client's feedback

Antonius Link

Co-Founder & CIO

Thank you for your service, we are very happy customers!

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